by katherine | Mar 17, 2019 | Blog, Brand+Team=Revenue, Speaker, Training
Leaders who build something from nothing mirror Marshall after the tragedy that took 75 Marshall Fans, Coaches and Players. The key to rebuilding their program is shown in my most admired leader Lynn Mizanin, Regional Director Valley College. I have seen her use...
by katherine | May 10, 2012 | Blog
Needs assessment for your target market: The assessment for your target market is only complete when you secure the real problem of the customer/client. The need/real problem is found through appreciative inquiry. No matter how you collect this information, the key...
by katherine | May 9, 2012 | Blog, Speaker
Value Proposition “understanding your target market” Building a brand means stating your promise to your customers/clients. To build your brand you must know your value proposition. The following exercises will help you know your value to your market and why your...
by katherine | Apr 30, 2012 | Blog, Speaker
Your brand begins with you! You project and reflect your brand and the brand of the company you work for by the words you choose, your body language and how you react or respond to any situation. The people who you surround yourself with also reflect your brand. Even...
by katherine | Apr 29, 2012 | Blog, Speaker
Principles of a Successful Business “Success is to be measured not so much by the position that one has reached in life as by the obstacles which he has overcome while trying to succeed” -Booker T. Washington The following statements/ principles will guide you as you...