by Katherine | May 19, 2017 | Blog
The power of Flo of Progressive, the Geico Gecko and actors who take on a spokesperson role bring power to a brand. The advantage of customers falling in love with or being entertained by the character (AFLAC Duck, the Pillsbury Dough Boy or Hello Kitty) is brand...
by Katherine | Mar 30, 2017 | Blog
Igniting your brand means respecting yourself and having no excuses about what you need to do to find your definition of success. Know the difference between a staged brand and a sealed brand. A staged brand is a person who baits people to ask questions about them and...
by Katherine | Oct 2, 2016 | Blog, Media Room
If you are asked to introduce yourself in front of others or in a one-on-one conversation, remember the three P’s. For example, let’s pretend you are at an event and someone asks, “So, tell us about yourself?” Purpose — What you do, your title or what jobs you are...
by Katherine | Aug 26, 2016 | Blog, Speaker
Why do team members cause you problems and kill your company brand? The answers are found in this simple story: In high school I attended a leadership retreat that changed my life. But when I returned from the retreat I was forced to use what I learned....
by Katherine | Jul 14, 2016 | Blog, Media Room
In our society the endless pushes and self-promotion can kill brands. So we need to create a strategic personal brand. The truth is a brand is a trust and a promise. What you say, post, tweet, and take action on determines your message to the world. There are three...